Building your product catalog

A "product model" is your catalog entry — one dining chair design, one sofa design — before any specific physical unit exists. Every physical unit you later create belongs to a product model and inherits its catalog data.

Creating a product model

Go to Product Models → + New. At minimum you need a brand name, model name, and reference number. Everything else can be filled in later.

What to fill in, and why

• Product details — category, GTIN (barcode), country of origin, default warranty length. GTIN matters: it's the one field with confirmed ESPR/GS1 regulatory backing, so it's required.
• Furniture details — dimensions, weight, packaging type, expected service life, disassembly instructions. Shown automatically for furniture companies.
• ESPR / compliance details — care instructions, repairability notes and a 1–10 score, spare parts availability, recycled content percentage, substances of concern, and a general compliance summary. This is the content that actually makes a passport worth scanning.
• Materials — a structured list of what the product is made of, with recycled/hazardous flags.
• Supply chain — where and how it was made, as an ordered list of steps (useful for supplier evidence too, see below).
• Photos — a hero image for the passport page.

Reusing data across variants

If you sell many variants of the same design, save a Product Template from an existing product (Product Templates in the sidebar) to reuse its ESPR data and description on the next one — it copies values in, it doesn't keep them linked, so editing the template later never changes products already created from it.